ELEVATE YOUR TALENT

A Culturally Informed Approach to PERSONAL BRANDING

Empower your Team to Stand Out, Drive Results and Lead with Confidence

PROGRAM OVERVIEW:

PERSONAL BRANDING FROM THE ROOTS UP

In today’s competitive landscape, it’s not enough for talented employees to rely solely on their work. They need a personal brand that amplifies their expertise, showcases their unique value, and positions them for leadership opportunities.

For many underrepresented employees, this is easier said than done.

Many face barriers rooted in cultural norms that discourage self-promotion or backgrounds where credit was always given to others. This hesitation leads to missed opportunities, untapped potential, and a lack of visibility in leadership pipelines.

Our Personal Branding from the Roots Up program is designed specifically for employees from underrepresented communities.

In this 4-month virtual course, we offer a personalized strategy that respects and integrates their cultural heritage, personal background, and career aspirations. Through guided support, participants will develop a personal brand that aligns with your company’s goals, advancing their visibility and unlocking their full potential.

By investing in this program, your company will...

  • Cultivate stronger leaders
  • Retain diverse talent
  • Create a culture of confidence and ownership of one's career

By investing in this program, your employees will...

  • Advance in their careers with confidence & accountability
  • Be top of mind for promotions and key projects
  • Breakthrough barriers to being visible regardless of cultural heritage, race, military background or socio-economic background

LET US HELP YOU BUILD A MORE INCLUSIVE WORKFORCE WHERE EVERYONE CAN SHINE

“As a first and only, I’ve never had anyone in my family or inner circle to support my career.”

“It’s hard breaking into the segmented cliques and getting onto teams.”

“It’s like trying to get into a club where there’s no application to get in.”

WHAT CAN A PERSONAL BRAND GIVE YOUR EMPLOYEES?

  • ▪Promotions / Salary Increase
  • ▪Publication / Visibility
  • ▪Leadership Roles
  • ▪Project Assignments/Opportunities
  • ▪Demand for Participation in Projects
  • ▪Social Media/Online Expert Presence
  • ▪Thought Leadership
  • ▪Increased confidence & performance

“My skillset is not well known or understood by others. Self-promotion is discouraged in my culture which makes it even hard. I would like to learn to market myself better.”

LEARNING OBJECTIVES - In this Personal Branding Program, participants will learn:

  • An “inside-out”, evidence-based approach to personal branding that taps into your innate strengths, core values, cultural truth and professional capabilities
  • How to describe existing strengths and skills in a way that is natural, authentic, and memorable
  • LinkedIn hacks and best practices to highlight your professional skills
  • Communication strategies for those times when you feel invisible and unnoticed so sought after projects don’t pass you by
  • How to gauge the amount of personal vs. professional information to highlight in a personal brand
  • Content creation strategies that keep your name and ideas top of mind
  • Collaborative methods that bring like-minded people together around a similar topic, fostering a feeling of belonging and unity
  • Best practices that will serve you for years to come

MODULE OUTLINE

Module 1: What a Personal Brand Is...and Isn't (90 min.)

Module 2: Writing a Strengths Based Bio (90 min.)

  • Baseline assessment: Your current personal brand
  • Personal branding cliches, misconceptions and common mistakes
  • The components of a strong, lasting personal brand and common roadblocks to creating a strong personal brand
  • Identify Accountability Partners to support each other's success
  • Set measurable goals
  • Find your strengths and the right language to capture them
  • Create long and short forms of your bio and identify where to use each
  • Teach others how to talk about you by having your bio front and center as part of your personal brand

Module 3: LinkedIn, Part 1 (90 min.)

Module 4: LinkedIn, Part 2 (90 min.)

  • Update LinkedIn “About” and Headline
  • Review and update pertinent sections with results-based language
  • Devise a posting strategy
  • Coaching and feedback on LinkedIn profiles
  • Open coaching and Q&A on anything we've covered so far

Module 5: Your Expert Topics, Platforms and Methods (90 min.)

Module 6: Amplifying Your Personal Brand (90 min.)

  • Create a plan to share your expertise with a wider audience to establish your name and build your reputation
  • Get clear on content topics that go with your expertise and devise an easy plan to share
  • Identify which platforms are best for your content, personality, strengths, style
  • Identify which methods are best to communicate your topics 
  • Review SMART goals and KPIs you’d like your personal brand and visibility to help you achieveCoaching and feedback on LinkedIn posts or other content
  • Q&A, Coaching, Review

Module 7: Clear and Confident Communication Strategies (90 min.)

Module 8: Q&A Session /Program Review (90 min.)

  • Practice sharing your wins using an easy 3 part framework that can become part of your career advancement strategy
  • Give and receive feedback with your cohort partners in small group activities
  • Coaching and feedback on all strategies and frameworks
  • Review and remark on progress, share wins
  • Identify next steps and success strategies

STRUCTURE OF PROGRAM

Each Module will be highly interactive and delivered live virtually in 90 minute sessions twice a month for 4 months. Following each module, tools and information will be placed in a secure password-protected on-line portal and available to access throughout the program.

Participants Commitment to Join the Course: Each session is 90 minutes with homework that is important to complete before the next session. To get the best results of the program, it is important that you are committed to be fully engaged and in attendance for each session. We understand you may need to miss a session so it will be recorded for you to watch prior to the next session. We request, however a commitment to attend 6 out of the 8 sessions.

Here's what previous participants experienced:

"The interaction and brainstorming with the team was great."

"It shifted my thinking - I started describing myself not in terms of skills and roles but rather in terms of ways of being"

"The content planner is the best thing ever! It will help me organize and execute my many different ideas. The program gave me great ideas, detailing and points of view."

"Loved that there were so many different methods to share and how much creativity comes into play."

Are you interested in bringing this program into your organization?

If you are interested in bringing this program into your organization, be it through HR, DEIB or your ERG's, click on the button below and enter your name, email and interest and we will be back in touch to setup a call to discuss more.

YES, I'm interested!

History of the Program:

We have been delivering this Personal Branding course since 2021 across multiple ERGs at Raytheon Technologies (RTX). This course was conceived and grounded in cultural norms and shaped through extensive interviews with professionals across various affinity groups. See testimonials that came directly from the respective programs below.

Testimonials from 2023

INCREASED CONFIDENCE & VISIBILITY:

"Met with the highest VP at the company and confidently communicated my brand, passions and impact I want to make. In hopes to transition to a leadership role“I feel more confident, already! Thanks to the group for all your support!”

“I realized I am an expert in something. I have something to share with others that will provide value to them.”

“I became comfortable talking about my accomplishments!”

“This program taught me to control my narrative...there are things I can do that I didn't know I could!”

ACCOUNTABILITY, INCLUSION AND DIVERSE SUPPORT:

“Acceleration happened when we worked together made a big difference, instead of doing this in isolation.”

“I'm inspired by my colleagues here. Thank you for helping me fill in the blank space.”

“Growing together has been really helpful.”

"I always thought of a bio as strictly being ‘about me,’ but this has shown me that an effective bio also tells others what they can expect to get from working with me and is about what I can offer others."

"I learned and appreciate the concrete and specific strategies on branding and not just theory based."

"This program got me excited about setting goals and thinking about my career growth again. It's easy to get settled in your current job and be comfortable where you are.."

Testimonials from 2022

Testimonials from 2021

Meet the Instructor 

About Nancy Marmolejo

Nancy Marmolejo (she/her) is dedicated to helping STEM professionals advance their careers and visibility by developing strong leadership skills and personal brands.  With extensive experience working with BIPOC professionals in engineering, tech, and aerospace, she delivers her topics in a way that speaks to an individual’s background and life experience, affirming natural strengths while supporting career success. Her approach weaves in years of practice in DEI, Belonging, Social Justice, and Emotional Intelligence. 

She holds a Masters Degree in Multicultural Education, has over 10,000 hours of coaching and training experience, and has completed extensive training in communication, behavioral assessments, positive psychology, and personal development.  She brings evidence-based strategies to forward thinking organizations ready to cultivate the talents of their high potentials and emerging leaders.

A multiple award recipient, Nancy has been named Woman of the Year from Alianza Indigena/The Indigenous Alliance, Entrepreneur of the Year by The Hispanic Business Women’s Network, and was one of 10 national finalists to receive the Anna Maria Arias Memorial Award sponsored by Wells Fargo Bank and The U.S. Hispanic Chamber of Commerce. Nancy is part of Workshop University’s Consortium of Experts and lives in the San Francisco Bay Area where she balances family life, business, community involvement, a love of the arts, and volunteer work.